Al Ries

Al Ries, born on November fourteenth, nineteen twenty-six, is a distinguished American economist and marketing professional. He is renowned for his innovative contributions to the field of marketing, particularly through the concept of positioning, which he helped to revive alongside his collaborator, Jack Trout.

As the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries, Al has made significant strides in the marketing industry. His partnership with his daughter, Laura Ries, has further solidified his legacy, as they work together to provide expert consulting services and insights.

Throughout his career, Al Ries has authored several influential books that have shaped the way businesses approach marketing strategies. His work continues to inspire marketers and entrepreneurs, emphasizing the importance of positioning in a competitive marketplace.