Aurora James

Aurora James, born on January first, nineteen eighty-four, is a prominent Canadian fashion designer and businesswoman renowned for her innovative approach to sustainable fashion. With a passion for social entrepreneurship, she has made significant strides in promoting diversity and inclusion within the retail sector.

As the founder of the fashion brand Brother Vellies, James champions artisan communities and celebrates traditional African design techniques. Her work not only highlights the beauty of these crafts but also supports the livelihoods of artisans, ensuring that their skills and heritage are preserved.

In addition to her fashion endeavors, James is the visionary behind the organization 15 Percent Pledge. This initiative advocates for increased representation of Black-owned businesses in retail, aiming to create a more equitable marketplace. Through her efforts, she has successfully fused fashion with social impact, making her a leading voice in the movement for diversity, equity, inclusion, and belonging.