Claude Cossette

Claude Cossette, born in Quebec City in nineteen thirty-seven, is a distinguished writer, university teacher, and essayist. He is best known for founding the Cossette Communication Group in nineteen sixty-four, which he restructured in nineteen seventy-two, making his top five executives equal partners. Under his leadership, the agency became the largest communication organization in Quebec, with offices in Quebec City, Montreal, and Toronto, until his resignation in nineteen eighty-two.

Cossette's academic journey began at the Petit Séminaire de Québec, followed by a graduation in Advertising Art from L'Ecole des Beaux-Arts in nineteen sixty-two. He furthered his education with an MA in education from Laval University in nineteen sixty-three, along with a Certificate in Marketing in nineteen sixty-two and a Certificate in Business Administration in nineteen seventy. He achieved the tenure of Full Professor in nineteen eighty-three and graduated from L'École du Livre Estienne in Paris in nineteen sixty-four.

As an author, Cossette has penned numerous books focusing on persuasive communication, including critical works such as La Publicité, déchet culturel in two thousand one, Un loup parmi les loups, a novel published in two thousand five, and Éthique & Publicité in two thousand nine. His contributions extend to various research papers and articles aimed at the general public.

In addition to his writing, Cossette has held significant academic positions, including chairperson of the Programme de Communication Graphique at Laval University during two separate terms. He pioneered ComViz-Communication visuelle in nineteen ninety-six, an innovative online course likely to be the first French language university-level course available entirely through the Internet. His expertise in advertising and communication has been shared at numerous international conferences and educational institutions.

Cossette's professional affiliations include membership in several prestigious organizations, such as L'Association des dirigeants d'agences de publicité du Québec and The International Association for Semiotic Studies. He has received notable accolades, including Le Prix des Communications du Québec in nineteen eighty-four and The Gold Medal Award from The Association of Canadian Advertisers in nineteen eighty-eight. Currently, he continues to impart his knowledge in social marketing and advertising at Université Laval in Quebec City.