Dana White

Dana Frederick White Jr., born on July 28, 1969, is a prominent American entrepreneur renowned for his pivotal role in the world of mixed martial arts. As the CEO and president of the Ultimate Fighting Championship (UFC), he has transformed the organization into a global powerhouse, significantly elevating the profile of the sport.

In 2025, White's financial acumen was recognized by Forbes, which estimated his net worth to exceed six hundred million dollars. This remarkable achievement underscores his business prowess and the successful expansion of the UFC under his leadership.

Beyond his contributions to the UFC, White is also the founder and owner of Power Slap, a slap fighting promotion he established in 2022. His innovative approach to combat sports continues to push boundaries and attract new audiences.

In a testament to his influence in the tech and entertainment sectors, Meta Platforms appointed White to its board of directors in 2025, further solidifying his status as a key figure in both sports and business.