Max Factor

Max Factor, originally founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, has become a cornerstone in the cosmetics industry. With a focus on movie make-up, the brand quickly gained recognition for its innovative products that catered to the unique needs of film stars.

Throughout its history, Max Factor & Company remained a family-owned business, evolving into an international entity over several generations. This growth culminated in a significant sale in 1973 for five hundred million dollars, a sum that would equate to approximately three point eight billion dollars in 2017.

In 1991, the brand was acquired by Procter & Gamble, marking a new chapter in its storied legacy. Today, Max Factor continues to be synonymous with quality cosmetics, building on its rich heritage while adapting to modern beauty trends.