Raúl Alejandro Ocasio Ruiz, known to the world as Rauw Alejandro, was born on January 10, 1993, in the vibrant city of San Juan, Puerto Rico. Raised in the towns of Canóvanas and Carolina, Rauw's passion for music ignited at an early age, leading him to embark on his artistic journey in 2014 through the platform SoundCloud.
Rauw Alejandro's musical repertoire is a rich tapestry woven from various genres, including reggaeton, Latin R&B, urbano, Latin trap, rhythmic pop, and ballads. His unique sound and captivating performances have earned him critical acclaim, including two Latin Grammy Awards, two Billboard Latin Music Awards, and an iHeartRadio Music Award. Rolling Stone has hailed him as 'the greatest showman in Latin music,' likening his concerts to the grandeur of a Broadway production.
In December 2017, Rauw made his mark as a lead artist with the release of his debut single, 'Toda,' featuring Alex Rose. The track achieved notable success, peaking at number twenty-nine on the Billboard Hot Latin Songs chart in November 2018. Since then, he has released five albums and collaborated with a host of prominent Latin artists, including Ozuna, Nicky Jam, Shakira, and Bad Bunny, further solidifying his status in the music industry.