Rob Friend

Rob Friend, born on January twenty-third, nineteen eighty-one, is a distinguished Canadian former professional soccer player whose impact on the sport extends far beyond his playing days. As a key figure in the evolution of soccer in Canada, he has taken on numerous leadership roles that showcase his dedication to the game.

After retiring from professional play, Rob co-founded Vancouver FC and Pacific FC, where he serves as CEO. His entrepreneurial spirit led him to establish Toca Football Canada, further contributing to the growth of soccer at the grassroots level. Additionally, he played a pivotal role in the formation of the Canadian Premier League, demonstrating his commitment to enhancing the soccer landscape in Canada.

Rob's influence does not stop there; he is also the managing partner of SixFive Sport Fund and DRG Investment Group, showcasing his acumen in sports investment. Currently, he has been appointed as the chief executive officer for the Malaysia national team, where he continues to shape the future of soccer on an international stage.