Sheena Iyengar

Sheena S. Iyengar, born on November twenty-ninth, nineteen sixty-nine, is a distinguished writer, university teacher, and psychologist. Currently, she holds the esteemed position of S.T. Lee Professor of Business in the Management Department at Columbia Business School. Renowned for her expertise in the field of choice, Iyengar's work delves into the intricate dynamics of decision making.

Her research explores a variety of compelling questions: Why do individuals desire choice? What factors influence our selections? And how can we enhance our decision-making processes? Through her innovative studies, Iyengar has significantly contributed to our understanding of how choices shape our lives.

In addition to her academic pursuits, Sheena Iyengar has captivated audiences with her TED talks, where she shares insights on the art of choosing. Her influential book, The Art of Choosing, published in two thousand ten, further solidifies her reputation as a leading voice in the discourse on choice and decision making.