Shoshana Zuboff

Shoshana Zuboff, born on November eighteenth, nineteen fifty-one, is a distinguished American author and professor emerita at Harvard Business School. With a multifaceted background as an economist, sociologist, psychologist, and writer, she has made significant contributions to the understanding of the intersection between technology and society.

Her influential works include 'In the Age of the Smart Machine: The Future of Work' and 'The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism,' co-authored with James Maxmin. Zuboff's seminal book, 'The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power,' encapsulates her research themes, exploring the Digital Revolution, the evolution of capitalism, and the emergence of psychological individuality.

Throughout her career, Zuboff has introduced groundbreaking concepts such as 'surveillance capitalism,' 'instrumentarian power,' and 'economies of action.' Her insights into the 'division of learning in society' and the 'individualization of consumption' have reshaped discussions around technology's role in human development.

In addition to her academic pursuits, Zuboff serves as a trustee of the 5Rights Foundation, an organization dedicated to advocating for children's rights in the digital age, founded by Baroness Beeban Kidron. Her work continues to inspire and challenge the status quo in the realms of technology and social justice.